Designed a cutting-edge native app from inception, revolutionizing museum visits into interactive and personalized adventures. The app ensures users an engaging and thrilling experience, elevating the way cultural spaces are explored.
Since the 70s, museums and public institutions have faced a significant crisis, struggling to remain relevant to audiences, particularly younger ones (aged 20 to 40). The challenge was to make cultural heritage more accessible and engaging in the 21st century. Utilizing the Design Thinking methodology, the goal was to revitalize museums, cultural sites, and art spaces to reclaim relevance and overcome negative perceptions.
The initial research revealed declining attendance, primarily due to perceptions of museums as unappealing, boring, and rigid, along with concerns about cost and accessibility. Further user research was conducted to delve into these insights. We designed a targeted questionnaire to gain deeper user insights. Conducting 10 interviews via platforms like Zoom and Google Meet, each session had a designated moderator, while another team member took meticulous notes.
Mia’s problem could be summarized in: “Young adults with an interest in arts need access to dynamic information on exhibits because they start to visit less when the experiences are disappointing.”. Problem statements can provide clear direction and focus.
MUSEaap is a personalized guide platform aiming to provide young people a more interactive and informative experience through its features. These will include a personalization questions feature, that will result in a personalized route map. Following the route, using a QR code scanner users will be able to access information pages about the content of each part of the exhibition, which could include: image of the exhibit, semi transparent background image setting the context, info about exhibit’s creator, time of creation, cultural background and meaning. By providing an interactive visit, and delivering a personalized adventure, will make users have fun, feel excited and motivated.
The Lofi wireframes served as the foundation for a prototype created for Concept Testing. Interviews with 5 users uncovered specific patterns:
Beyond the Frame Screen: Users faced difficulty understanding that the top image conveyed additional information and context
Artsie Route: Users encountered challenges in comprehending that clicking on the dots represented the exhibits
The Concept Testing findings informed adjustments to the Mifi wireframes design:
Beyond the Frame Screen: An image caption was added to explicitly convey that the top image offers additional information and context about the art piece
Artsie Route: The messaging above the Artsie Route was revised to provide users with more direct and clear instructions, guiding them on the actions to take
During Usability Testing of the Mifi Prototype with five users, specific challenges were identified:
Beyond the Frame: Users found the image caption unclear and encountered difficulties in expanding the image to access additional information and context about the art piece. They expressed a need for clearer guidance and information presentation
Artsie Route: Users faced challenges in using the map to locate their chosen art pieces. The map's presentation was perceived as confusing, contributing to difficulties in navigation
Usability Testing insights influenced the Mifi It2 wireframes in the following manner:
Beyond the Frame: Enhanced the image caption to provide clearer guidance, changing it from "Surprise Expandable Image" to "Click to expand surprise image."
Artsie Route: Implemented a more concise and straightforward path for users to follow on the Artsie Route
The project was both interesting and challenging, guided by a human-centered approach that proved exceptionally motivating. Key takeaways encompass:
Data frequently unveils unexpected insights
Simplifying design or solutions enhances comprehension
UX/UI professionals demonstrate distinct behaviors in concept and usability testing compared to non-specialists
Active listening uncovers the solutions users genuinely need
Effective teamwork yields remarkable results
User feedback has played a pivotal role in shaping our vision for the future development of MUSEapp. We propose the following enhancements:
Informative Pop-ups for "Beyond the Frame" Feature: Introduce pop-ups that provide detailed insights about the artist, the creation's location, the model, and external resource links. This addition aims to elevate the overall user experience by offering richer context
"Favorite Art Pieces" Feature: Introduce a feature that allows users to save and easily access their preferred art pieces. This addition eliminates the need for taking photos, simplifying art collection and organization, leading to an enhanced user experience
Revamping a concert booking platform, focusing on optimizing the user experience through enhanced information architecture.
UI | Redesign | Native App | E-Booking | 2023 | 1 Day UI Challenge
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