My Story

My Story

My Story

Product designer and concept developer in a career change with extensive experience in digital marketing, and a track record of developing user-centric solutions and campaigns. Passionate about UX & UI design, recently graduated from an intensive 9-week tech program, I truly enjoy applying the skills I acquired as a search marketing expert into UX & UI. My goal is to create a meaningful conversation between the users and the product, by utilizing my data driven, user oriented, analytical & synergistic approach.

UX/UI Skills

UX/UI Skills

UX/UI Skills

Design thinking methodology | Lean UX | User research | User personas | User journey maps | Information architecture | Sitemap | User flow | Features prioritization | Ideation | User interface design | Sketching | Wireframing | Interactive prototype | Concept, usability & desirability testing | Data analysis.

IT Skills

IT Skills

IT Skills

Figma | HTML | Hotjar | Wordpress | Magento | Google Analytics | Google Search Console | Google Ads | Ahrefs | Sistrix | SEMrush | Keyword Planner | YouTube SEO.

Marketing Skills

Marketing Skills

Marketing Skills

Concept development | SEO strategy | Marketing research | Competitors analysis | Website structure | User centric campaigns | User engagement | A/B testing | Data analysis | Keyword research | Content & technical optimization | Mobile responsiveness

Work History

Work History

Work History

06/2023-09/2023 | Career Transition | IronHack | UX/UI Training
• 400+h courses.
• 6 real life projects: mobile & desktop.
• UX Research.
• UI Design.
• Information Architecture.
• Concept, usability & desirability testing.
• Service & Interaction Design.


02/2022-05/2023 | Foodspring | a Mars Inc. venture | E-commerce | SEO Manager & Web Concept Developer
• Optimized SEO and communication strategy to align with marketing goals.

• Developed web concepts from ideation to execution, aligned with user personas.

• Optimized website structure, information architecture, user journey maps, content, messaging and meta tags.

• Collaborated with creative and development teams for SEO-friendly content, user-centered design, and resolve technical issues.

• Used Google Analytics, led A/B tests, and analyzed user data to enhance website performance.

Achievements: Increased click-through rate by 20% | Improved website speed by 40% | Increased organic traffic by 15% | Ranking for major KWs on page 1


11/2020-01/2022 | WOW Tech | E-commerce | SEO Specialist

• Developed SEO and targeting strategy, in line with marketing strategy.

• Designed web concepts from ideation to execution, tailored to user personas.

• Improved website structure, information architecture, user journey maps, content, messaging and meta tags.

• Worked with creative and development teams for SEO-friendly content, user-centered design, and resolve technical issues.

• Utilized Google Analytics and A/B testing, making marketing data-driven design decisions.

Achievements: Increased click-through rate by 15% | Improved website speed by 30% | Increased organic traffic by 10% | Ranking for major KWs on page 1


08/2019-10/2020 | Lingoda | Online language school | SEO Manager

• Designed SEO and targeting strategy aligned with business goals.

• Produced web concepts from ideation to execution, customized to user personas.

• Revamped website structure, information architecture, user journey maps, content, messaging and meta tags.

• Liaised with creative and development teams for SEO-friendly content, user-centered design, and resolve technical issues.

• Leveraged Google Analytics and A/B testing, enabling informed, data-driven design decisions.

Achievements: Decreased bounce rate by 30% | Increased click-through rate by 20% | Increased in conversion rate by 15% | Ranking for major KWs on page 1


07/2018-08/2019 | iGaming | Affiliate SEO Agency | Jr. SEO Manager

• SEO audited websites' content, messaging and meta tags.
• Developed site structure.
• Worked with creative and development teams to ensure SEO-friendly content.


05/2016-05/2018 | Venetti | Bridal shop | Senior Recruiter
09/2013-04/2016 | RE/MAX | Real estate agency | Recruiter
09/2008-08/2013 | ID Anastasiou | Language school | Career Consultant
02/2007-08/2008 | Greek Army | Sergeant

01/2006-01/2007 | Ellasteco | Recruitment Intern

Education

Education

Education

06/2023-09/2023 | IronHack | UX/UI Training

09/2004-09/2006 | University of Westminster | MSc. in Business Psychology

09/2003-04/2005 | University of Portsmouth | MSc. in Strategic Quality Management

09/2000-06/2003 | Middlesex University | B.A. (Hons) Management & Business Administration

06/2023-09/2023 | IronHack | UX/UI Training


09/2004-09/2006 | University of Westminster | MSc. in Business Psychology


09/2003-04/2005 | University of Portsmouth | MSc. in Strategic Quality Management


09/2000-06/2003 | Middlesex University | B.A. (Hons) Management & Business Administration

Languages

Languages

Languages

English: C2, Excellent

German: B1, Independent User

Greek: Native Speaker